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A plan that offers Rollover of unused talk time to a Quarter for its Enterprise Customers

New Delhi, March 08, 2010: TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today launched a tariff plan for its enterprise customers called ‘Rollover Plan’ (RO Plan). Under the RO plan, customers pay by the month and enjoy the facility of carrying forward their unused free talk time and SMS for a period of 3 months.

Rollover plan creates a new paradigm in the telecom industry where the month gets extended to 90 days. This is  in line with TATA Teleservices DNA of creating unique value proposition for its customers like Pay Per Second, Pay Per Call and NOW ‘Rollover Plan’.

“Speaking on the launch, Mr Anil Sardana, Managing Director, Tata Teleservices Limited, said, “TTSL has always been the undisputed leader by launching innovative tariff concepts like Pay Per Second & Pay Per Call in the Indian telecom industry and today I am proud to say that we are launching yet another industry first—The ROLLOVER Plan, exclusively for our Tata DOCOMO Enterprise Customers.”

“Innovation in tariff alone doesn’t give any operator a runaway success—it is understanding the nuances of customer usage patterns and integrating customer needs and value propositions into our product strategy that are key to a sustainable business model. Taking the first mover advantage, we have consolidated an aggressive proposition that offers transparent tariff along with the facility of carrying forward of unused free usage for a period of 3 months—this feature will definitely benefit and interest our enterprise customers,” Mr Sardana further added.

Under the offer, there are four variants of plans available RO 500, RO 799, RO 1000 and RO 1099 available at a monthly rental of Rs 500, Rs. 799, Rs. 1000 and Rs. 1099 respectively.

The other highlight of the plan is that it extends the concept of ‘per-second’ billing. It also makes available the free usage in seconds. For example the RO 1099, offers 150000 seconds of free local calls and 72000 seconds of free STD calls per month thus offering its customers with complete transparency and unmatched benefits. The customers can carry forward the accumulated unused free talk time and free SMS each month, for a period of three consecutive months. The roll over benefit will be applicable for 8 consecutive cycles with each cycle comprising of 3 months.

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 16 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For details, visit www.tatateleservices.com, www.tataindicom.com, and www.tatadocomo.com

~Company offers ‘compensation’ in case of service deficiencies~

• Path-breaking initiative launched by company on the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata

• Industry-first endeavor to see customer service stand out as a key differentiator

• Five identified customer service commitments will carry ‘compensation clauses’

Hyderabad: March 3, 2010: Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, has announced a path-breaking ‘Customer Service Charter’ for Tata Indicom customers, under which the company guarantees pre-determined levels of service and support—and includes ‘Compensation Clauses’ to pay back customers if the set service levels are not met. This initiative commemorates the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata, a visionary who sowed the seeds of industrialization in India—and will be immediately available to Tata Indicom customers across all 20 telecom Circles that the company operates in.

The Customer Service Charter, a first-of-its-kind endeavor in the Indian telecom industry, is aimed at ensuring that customer service emerges as a key differentiator for telecom operators. The Charter focuses on several identified aspects of customer interaction, with the larger objective of creating world-class service standards and benchmarks. The Charter will fulfill customer commitments—five salient propositions have been identified by Tata Teleservices Limited to begin with—and Compensation Clauses have been built in, wherein the company will pay back customers if pre-set service levels on the chosen parameters are not met.

Paying a tribute to the Tata Group Founder at the launch of the Customer Service Charter, Mr. Anil Sardana, Managing Director of Tata Teleservices Limited, said, “On the occasion of our Group’s Founder Day, we pledge to give every customer his rightful due. Sir JN Tata was a visionary who dared to think beyond his time, and his dynamic legacy still inspires us to pursue the highest standards of excellence in every endeavor. The introduction of this Customer Service Charter, therefore, is a matter of immense pride for us, and a tremendous responsibility for us to shoulder—as we will be putting our very business behind our commitment to our customers.”

“The Charter is a reaffirmation of TTSL’s commitment to the person who makes the biggest difference to our lives—the Customer. At the Tata Group, we strongly believe that it is our solemn duty to do everything within our competency to give customers a quality network experience and state-of-art service and support. This Charter, the first-ever in the history of Indian telecoms, has been conceived to achieve these objectives with a promise to compensate customers if we don’t live up to our commitments,” Mr. Pankaj Sethi, President, Corporate Services, Tata Teleservices Limited, said.

The Customer Service Charter includes five customer commitments, namely The Bill Dispute Commitment, The Call Drop Commitment, The Handset Replacement Commitment, The VAS Commitment and The Call-Back Commitment.

• The Bill Dispute Commitment offers resolution of every bill dispute within three working days, failing which TTSL will compensate its customers with Rs 25 for every additional day taken to resolve the complaint;
• The Call Drop Commitment promises call drops less than the 1.5 per cent of total calls made in a month, failing which the company will refund 2.5% of the customer’s last billed amount;
• The Handset Replacement Commitment ensures that loaner handsets will be issued to customers in case the handset cannot be repaired over the counter at TTSL’s I-Care Centre;
• The VAS Commitment offers free trial of any chosen Value-Added Service, before buying the product; and
• The Call-Back Commitment promises that call centers will be accessible to customers 24 hours a day, seven days a week and that calls will be answered within 90 seconds, failing which the company will call the customer back within two hours.

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com